阿卡普
“第四纪冰川期的茶”
akapu MeiTea
package&minizine
akapu 阿卡普是一个位于张家界市郊龙盘岗村的城市度假品牌，关注城与乡的变迁与可持续发展，将人文、艺术、设计融入中国乡村。
第四世纪冰川灭绝性扫荡后，在海拔800~1500米的张家界森林红砂岩中留下了珍贵的物种——张家界莓茶。akapu阿卡普品牌所在的永定区是张家界莓茶的主产区，被称为“中国莓茶之乡”。
遵循可持续且新古朴的品牌气质，选用了minizine这样轻便巧妙的创意装帧形式，清透的老虎纸，配以兰宣质地的品牌书法外衣，构成了akapu MeiTea的产品性格。
第四世纪冰川灭绝性扫荡后，在海拔800~1500米的张家界森林红砂岩中留下了珍贵的物种——张家界莓茶。akapu阿卡普品牌所在的永定区是张家界莓茶的主产区，被称为“中国莓茶之乡”。
遵循可持续且新古朴的品牌气质，选用了minizine这样轻便巧妙的创意装帧形式，清透的老虎纸，配以兰宣质地的品牌书法外衣，构成了akapu MeiTea的产品性格。
akapu is an urban resort brand located in Longpangang Village on the outskirts of Zhangjiajie. It focuses on the evolution and sustainable development of cities and villages, and integrates humanity, art and design into Chinese villages.
Zhangjiajie Mei tea, a rare species, was left in the red sandstone of Zhangjiajie forest, 800 to 1,500 meters above sea level, after being wiped out by glaciers in the fourth century. Yongding District, where Akapu brand located, is the main producing area of Mei tea, known as the "hometown of Chinese Mei tea".Following the brand ethos of sustainability and new simplicity, Akapu MeiTea adopts a light and ingenious creative binding form like Minizine. The clear tiger paper and rice paper is used as the tea packing, constitute the product character of Akapu MeiTea.
