地球是圆的(O) - 礼物包装
· EARTH IS ROUND· Packing design
“地球是圆的，我们总会相遇”是今年品牌的情人节主题。在书写这句话的过程中重拾生活哲学里诞生的浪漫，并将它们编写进主旨语义下的包装设计系统中。
(O)作为品牌的图形标志，置于圆盒的开口处，旨在赋予这个礼物开盒的交互仪式；打开这个“圆”(O)，里面便是礼物，回应“我们总会相遇”这个祝福的初衷。
礼品袋的绳提也同样也在主题的联想里 —— 由一条连贯的皮绳穿梭袋子的两侧作为提手，区别于常规的双绳手提带，创造了属于在这个主题下的特定设计语言。
希望在这个小小的礼物里，从它简单的包装交互结构中，不仅获得赠礼的喜悦，同时也恢复我们和这个世界的遐想。
“Earth is round, We always Meet" is the brand's Valentine's Day theme this year. In the process of writing this sentence, we recaptured the romance born in the philosophy of life and programmed them into the packaging design system under the theme semantics.
(O) as a graphic logo of the brand, placed at the opening of the round box, intended to give this gift the interactive ceremony of opening the box; Open the "circle" (O) and inside is the gift, responding to the original intention of the blessing, "We always Meet." The rope of the gift bag also responds to the theme - a continuous leather rope shuttles through the two sides of the bag as handles, unlike the regular double rope carry-on, creating a specific design that falls under the theme.
In this sweet gift, from its simple packaging interactive structure, not only receive the gift, but also restore our reverie and the world.
