脱涩TUOSE Lab
· Brand visual identity·
2024年成立于伦敦，诞生灵感源自「脱涩实验」。
品牌视觉同样从实验性的形式出发。我们对实验室中培养皿内的影像进行提取和重组，得到一组图像性的菌落形态；将显微镜下随机“游动”的菌落安置在同一个视觉体系中，形成了品牌视觉识别。
在文字和图形方面，以苯环的六边形结构介入字母中。笔画的线条走势叙述菌落的生长性，在确定的结构中，随机生长着。
Brand identity start in an experimental form. We extracted and reorganized the images in the petri dishes in the laboratory to obtain a set of image-based colony morphologies. Placing the randomly "moving" colonies under the microscope in the same visual system forms brand visual identity.
In terms of text and graphics, the hexagonal structure of the benzene ring is introduced into the LOGO. The line trends of the strokes describe the growth of the colonies, which grow randomly within a definite structure.
AD: 连连
Design & Photography : 连连、 llullzl
