Seersucker
· Brand visual identity·
太阳花，因花序随太阳转动而得名。在标志及图形的设计中，将字母比拟为“花序”，字形上根据它们的结构特性重组成一朵「向日葵」，让这朵图形标志以仰望的姿态，随太阳“生长”。英文字体的细节上，融合了枝干与花叶的特征，整体呈现自然的拙气质感。
赋予生命的太阳的能量，阳光照射在植物上的投影，花园中生命之间的对话构建了我们对整体视觉的叙述，形成品牌的标准色系与辅助纹理，应用于品牌包装及视觉系统中。
The sunflower gets its name originate from its inflorescence rotates with the sun. In the design of the logo and graphics, the letters are compared to "inflorescences", and the glyphs are reorganized into a "sunflower" according to their structural characteristics, so that this graphic logo "grows" with the sun in an upward posture.
The details of the fonts combine the characteristics of branches and leaves, and the overall natural and unpretentious texture is presented.
The energy of the sun that gives life, the shadow of sunlight on plants, and the whisper between life in the garden construct our narrative of the overall vision, forming the brand's standard color system and auxiliary textures, which are applied to brand packaging and visual systems.
Design: llullzl、连连
illustrate: llullzl
Photograph& AD : 连连
